June 19, 2014 - It was supposed to be the "Copa Verde," a celebration of the greenest World Cup ever, in the country that's home to the Amazon, ranked first in biodiversity, vital to how the world responds to climate change.
Instead, the "Green Cup" has become a flash point for social injustice. And while it's proving environmentally unsustainable on several levels, the lasting legacy of the 2014 World Cup may ultimately be a shift in how future global sporting events are marketed and built.
Since the 2000 Olympic Games in Sydney, most international sporting "mega-events" have tried to market themselves as environmentally sustainable. But various scholars and sustainability experts agree that none of these events – with their massive carbon footprints and huge infrastructure needs – have lived up to that claim in the long term.
Is the goal realistic? Other priorities often shunt aside green promises. read more>>>