March 07, 2013 - Helios, the sun god, decorates a classic corner building in a rejuvenated area of downtown Pueblo, Colorado. From here a trio of clever entrepreneurs have capitalized on their proprietary energy-efficient coffee roasting technique called Solar Aroma Roasting and built a thriving coffee cafe format.
Over the last 9 years, brothers Mike and Dave Hartkop steadfastly pursued their vision of using solar energy to produce better coffee. One taste of any of their Solar Roast Coffee selections and you’ll quickly understand why they’ve become a destination-of-choice for Pueblo’s coffee and food lovers. March 6 marked their sixth year in the retail coffee business. When you study their business model you also quickly realize why many business experts say this team of entrepreneurs may have created the next great franchise.
As Mike and Dave developed their unique coffee roasting technique, they noted a shift in the public consciousness. Customers of all ages and persuasions were looking for healthier options in their chosen places to eat, drink and hang out, including: read more>>>