Pressing Industry to Halve CO2

Green Building Leaders Press Industry to Halve CO2 of Building Materials

Mar 31, 2011 - Advocates are challenging the global building sector to cut the carbon footprint of concrete and other products by 30% by 2014, and 50% by 2030

Edward Mazria, the American architect behind the influential 2030 Challenge to zero out fossil fuel use from all buildings, is turning to a new target: carbon-heavy construction materials.

The "2030 Challenge for Products," unveiled in February, challenges the global building community to cut the carbon footprint of concrete and other building materials by 50 percent by 2030, with an interim target of 30 percent beyond the average by 2014.

Executives eager to get their newly "green" products to market faster are embracing the effort. {continued}