5-Step Plan for Facebook to Ditch Coal Power

Greenpeace Lays Out 5-Step Plan for Facebook to Ditch Coal Power

March 29, 2011 - With just over three weeks until Earth Day 2011, Greenpeace today continued its efforts to convince Facebook to adopt a policy of clean energy to power its data centers.

The latest moves in Greenpeace's "Unfriend Coal" campaign, which we've been covering for more than a year -- see here, here, and here for some of our coverage -- is hoping to pressure the social network to switch from coal and nuclear power for its data centers and embrace renewable energy technologies like so many of its IT industry peers.

As the world's largest social network, with 600 million members, Facebook is a prime target for the environmental group's campaigns. Although it's far from the most powerful player in IT, Facebook has the dual distinction of having such a large profile while also not committing to green power for its data centers, unlike most of its peers.



But more helpful is a seven-page media briefing that Greenpeace has created that lays out the scope of Facebook's impacts, as well as five steps the company can take to meet Greenpeace's call to action. {continued}