Or so many of the 'instant gratification' society members want as to result yesterday. Where mentality went and when is beyond me as I look around today, certainly isn't coming out of the higher education industry we now have!
Jan. 2, 2011 - With a housing market that's been in the tank for five years now, dare I say it?
It's not easy building green.
I'm talking about sustainable construction, with an eye to energy efficiency especially. The National Association of Home Builders is really big on this, but the rank-and-file membership appears unwilling or unable to sign on.
No doubt that's because recent surveys of consumers have shown that though they support the concept and long for lower energy bills, they are generally unwilling to spend more for a new home with green features - even if the expense now offers huge paybacks down the road.
"Show me the money" has become the mantra of these tough economic times.
It doesn't seem any easier even for big builders to be green, since they have to deal with lower revenue and big quarterly losses.
A recent analysis by Calvert Asset Management Co. Inc. of Bethesda, Md., which focuses on "sustainable and responsible investments" for clients, found that the top 10 publicly traded builders have begun improving "practices related to the environment and resources."
Calvert found, however, that out of 42 possible points, the average total score was slightly more than six points, or 15 percent. {continued}
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