Captains of industry???

WHERE!!

Captains of industry must change their investment priorities

Major companies still prioritise traditional high-carbon ventures over genuine green growth

According to the UK government's figures, the low-carbon market is worth £3 trillion a year globally. Photograph: Toby Melville/REUTERS

20 January 2011 - We will only create the low-carbon economy that Britain needs if our captains of industry radically change their attitudes and investment priorities.

BP's new Siberian joint venture with Rosneft is proof that, for all the talk of taking sustainability seriously, our major companies still prioritise traditional high-carbon ventures over genuine green growth.

Research published this week by the Carbon Trust reveals that while 92% of business leaders agree that green growth represents an opportunity for business, only one in three are actually developing new low-carbon goods and services.

The ambitious green rhetoric employed by some of our leading businesses is, alas, rarely matched by bold action.

In my nine years leading the Carbon Trust, I have become well-tuned to the tactics business leaders use to give the impression they are greener than they really are. {continued}