The Winning Medal is Green

For the 2012 London Olympics, The Winning Medal is Green

April 25th, 2011 - With 15 months to go before the 2012 Olympics begin in London, the mega-event’s organizers have the goal of emerging as the most socially and environmentally responsible Olympiad ever. That moniker will be easy to achieve: after all, sustainability has not been taken seriously by any previous summer Olympics organizing committee. The London Organizing Committee of the Olympic Games (LOCOG), however, claims that it is embedding sustainability, governance, and social good throughout the months leading up to the Games. To that end, LOCOG released its first Global Reporting Initiative (GRI)-certified report last week. {continued}